For fitness creatorsYou create.We build.
No upfront fees. We share the profits.
Your audience already tells you what they want. We turn it into a product — and run the business behind it.
You create the content. You promote the product. We handle the rest.
What your audience keeps asking
The demand is already in your comments.
- “What do you eat in a day?”
- “Can you make me a plan?”
- “How do I start training at home?”
What we could build
Products built around those questions.
- 01Training programs
- 02Meal-prep guides
- 03Coaching communities
Examples only — what we build depends on your audience.
How it works
From audience to business.
Six steps. Two of them are yours — and you already know how to do both.
- You
- MFayez
- Together
- 01
You
Tell us about your audience
We send you a short survey to understand your audience, expertise, content and opportunities.
- 02
MFayez
We find the opportunity
We analyze what your audience is interested in, what they struggle with and what they may actually want to buy.
- 03
MFayez
We build it
We turn the opportunity into a real product and build the website, brand, sales infrastructure and operations around it.
- 04
You
You share it
You introduce the product to your audience through your normal content.
- 05
MFayez
We handle the rest
We manage the business infrastructure, customer experience, analytics, optimization and operations.
- 06
Together
We share the profits
When the business makes money, we share the profits according to the partnership agreement.
Your part
Your job is simple.
- 01
Create.
Keep doing what you already love.
- 02
Share.
Introduce the product to your audience.
- 03
Grow.
Keep creating while we build the business behind it.
That’s it.
We handle the rest.
Partnership
No upfrontfees.
What you won’t see from us
- Setup fee
- Monthly retainer
- Upfront invoice
You don’t pay us thousands before anything exists.
We invest our time and money into building the opportunity. When the business generates profit, we share it.
No financial risk for you.
We carry the costs of building and running the product. If it doesn’t sell, you owe us nothing.
How profits are shared is agreed in writing before any work starts — and after launch you see every number.
Built together
You bring
Audience · Expertise · Personality
MFayez brings
Research · Strategy · Product development · Technology · Operations
Together
Something that can become a real business.
FAQ
Questions creators ask us.
Straight answers. If yours isn’t here, ask us in the form — no commitment.
01What does it cost me?
Nothing. No upfront fee, no monthly fee, no setup costs. We pay for building and running the product.
02What if the product doesn’t sell?
Then you owe us nothing. We carry the development and running costs, so the financial risk is ours, not yours. We can’t promise how well any product will sell — nobody honestly can — but it will never cost you money.
03Who owns my brand?
You do. Your name, face, audience and content stay 100% yours. Nothing is published under your name without your approval — and if we ever part ways, we stop selling anything under your name.
04How is the profit split decided?
Together, before any work starts. The split is written into a simple partnership agreement that you see before you commit to anything. After launch you see every number — revenue, costs and profit. No hidden fees.
05How much of my time does it take?
Very little. A short survey, one kickoff call, approving the product before launch — and sharing it in your normal content. We handle the rest.
06Do I get a say in what we build?
Yes — the final say. We bring ideas based on your audience. Nothing launches unless you’re happy with it.
07Is it exclusive?
No. Keep your brand deals, sponsorships and other projects. You’re free to keep doing everything you do today.
08Can I leave?
Yes. No lock-in and no exit fee. How the partnership ends is written into the agreement from day one, so you’re never stuck.
09Do I have to show my face or sell?
No. You introduce the product the way you already create. No sales calls, no hard selling — and if you don’t show your face today, you don’t have to start.
10How long until launch?
It depends on the product. You’ll get a clear timeline before we start — and nothing goes live until you’ve approved it.
11Who handles customers and support?
We do: payments, delivery, customer questions, refunds and everything else behind the scenes.
Build with us
Have an audience worth building around?
Tell us what you’ve built so far. We’ll explore what could come next.
- 01
You tell us about your audience
Two minutes. This form.
- 02
We take a look
We read what you’ve built and reply by email within 5 working days.
- 03
We talk
If there’s a fit: a short call and the audience survey.
No cost. No obligation.
Or email marten@mfayez.com
You already built something people care about.
Let’s build what’s next.
You create. We build.
No upfront fees. No financial risk for you.